WIRELESS CONTENT & ADVERTISING 2008: COMMUNICATIONS FOR BUSINESS

4 March 2008 - Moscow, Marriott Tverskaya Hotel

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Subscribers are accepting mobile marketing campaigns more and more positively, especially when a company is offering truly useful services or content in exchange for the consumer's attention. Use of the mobile channel can most effectively meet a brand's needs and goals in communication with consumers. And in exchange for the consumer's attention, mobile marketing must offer relevant advertising, meaning it must provide content.

At the focus of the fifth Wireless Content summit are issues of mobile marketing and mobile advertising. The event provides a perfect ground to hold a dialog between content providers and marketing directors (advertisers) working in the FMCG, alcohol, tobacco, pharmaceutical, finance, HoReCa, appliance and electronics markets, and naturally, with the marketing and advertising agencies themselves.

In Focus: Mobile Content in Advertising and Marketing — ONLY with AHConferences!

MAIN TOPICS AND DISCUSSION QUESTIONS FOR THE 2008 SUMMIT:

• Strategic focus session: Mobile marketing: Attracting personal attention to your product
• Main topic: The capabilities of mobile channels for advertisers
• Exclusive topic: Mobile marketing in an advertiser's media mix. The trend of today
• Brand round table: Mobile marketing in action
• Panel Discussion: The future of user-generated content
• Case Study: How to create a content-provider-agency-brand alliance

We invite representatives from the following areas to participate in the conference:

·         Mobile-communication officers

·         Service and content providers, access providers

·         Advertising and marketing agencies

·         Advertisers

·         Media providers

·         Brand providers

·         Aggregators

·         Mobile phone producers

·         Equipment and cellular-infrastructure suppliers

·         Content copyright holders

·         Consulting and legal firms

 

 

Cost of Attendance: 25,000 rubles + VAT 18%

 

For more information, please contact:

Tel./Fax: +7 (495) 234-0588
E-mail: it@ahconferences.com

Web: http://www.ahconferences.com/

 

General media partner:

General Internet-partner on the marketing market:

Information Partner: